Working on a campaign to present physical projects in a unique way.
I was tasked with solving the following problem: Creating physical marketing assets of our new designs for our dealers, distributors, and brick and mortar shops.
The client wanted a way to present the actual products, and asked to stray away from using models when creating these posters. The company had over 7,000 products and felt a catalog would not be very well received by their dealers, especially since the website had a live and searchable inventory.
It started off by producing content that showcased the raw product. Automotive products are like jewelry - they're generally marketed as shiny toys; fiberglass bumpers don't quite fit that description.
So my graphics team and I went out for a solution to not only showcase the body panels, but to also give the customer an understanding of how the new designs will enhance their vehicle.
The designs were well received. The only problem was that they had taken some time to produce, so we had to make sure to expand on the campaign to make it worth while.
So we added an actual photo of the vehicles beneath, to showcase the products in the real world. Beyond being used as digital content and ads, the campaign was printed as marketing assets to be distributed to dealers and distributors.
The posters featured a QR code that would direct users to the company's website, which featured the full 7,000+ item catalog.