Leading up to the 2016 elections, one of the largest divides I felt that came from it was that between generations of people. I am a millennial and was tired of hearing that we were lazy, privileged snowflakes. My friends and I chose to do something about engagement and become participants in the change we wish to see in the world.
Political change in a box. I've always concerned myself with politics. Political philosophy is responsible for the social destruction of Vietnam, the home of my family, and is what brought me to the States.
My friends and I thought of the necessity to create a delivery vehicle for the political satire that had become apart of our daily lives. Something to be used to reflect, educate, and engage with what was going on in the world around them.
I've always felt that art is one of the strongest instruments to bring about change. It has a way of putting the absurd dystopia that we encounter into perspective.
More than 50% of millennials identify as independents. Surprising? Sort of, but most millennials view both parties as somewhat corrupt and have a hard time trusting them to be transparent with their agendas. Is it any surprise then that the two major parties are having a hard time fundraising amongst younger people?
What millennials still do disproportionately trust in though is organizations that have their civil issues in mind. This is why we chose to align with organizations whose missions were aligned with most millennials.
Because who's still answering landlines and snail mail? A portion of every box sold went to the ad buy budget, where we targeted potential voters through finding similar interests that may improve finding valued followers.