FAM
Connecting people to their roots. The Philippines government worked with Apl.de.ap, co-founder of the Black Eyed Peas, to be deliberate in their efforts in promoting The Philippines as a destination nation for tourism and business development.
Connecting people to their roots. The Philippines government worked with Apl.de.ap, co-founder of the Black Eyed Peas, to be deliberate in their efforts in promoting The Philippines as a destination nation for tourism and business development.
The project consisted of bringing 15 influencers from all walks of life for a ten day trip through the picturesque landscapes of the Philippines. While here, the influencers would document their experience and have the Philippines becomes first of mind in their international efforts.
We worked with the tourism department to take the influencers to all the picturesque destinations around the Philippines. The influencers we brought would use their social media reach to present postcard content, taking part in the shared economy that dominates travel marketing.